NEWHAVENCONNECTICUT

This initiative was put forth in 2017 by the W.K. Kellogg Foundation in an effort to drive awareness to racial equality. In its first year the campaign, #thedaytoheal ran for 45 days and reached over 30 million people on Facebook and Twitter alone, garnering national attention and noteable press coverage for being the first multi-camera livestream production of its caliber.

SOCIAL MEDIADIRECTOR, 2018-CURRENT

Integrated marketing campaign management
& First-ever multi-camera livestream production
& Campaign branding + creative development
& Content strategy development + execution
& Paid social planning + execution + management
& Video production + graphic design
& Public relations